Mike Sent Me
Mike is an entrepreneur and consultant who is about to take his passion for travel and writing to the next level, publishing his unique adventures and crafting extraordinary experiences for travelers who are looking for transformational experiences filled with wonder and delight while also emphasizing both personal and local community impact.
For Mike’s new brand, we wanted to create something sophisticated and editorial, without losing warmth, humanity and fun. Mike specializes in travel that invites you to venture deeper, filled with wonder and delight. His writing is high-quality and from the heart, connecting deeply to people’s stories, making the foreign familiar and elevating local communities.
The custom illustrations are a really fun and unique way to add personality to this brand. The cocktail on a cocktail napkin illustrates the moment Mike came up with the idea for this project, after receiving a fantastic recommendation scribbled by a bartender on a cocktail napkin. The doors are a nod to Mike’s love of architecture and are a representation of hi favorite doors in Lisbon, while the pasta and wine represent Mike’s love of tasting out all the most incredible food on his travels.
Industry
Service
Travel
Brand Day
For the primary logo I chose a very friendly and approachable, slightly rounded subtle serif font which is elegant and editorial while maintaining a more grounded and open feel. The rounded swoops on the letter terminals also add a sweet sense of fun. I made some subtle adjustments, like making the arm of the “k” into a curve and rotating the “e” in each word, to give it an even more inviting energy. I also changed the tittle of the “i” into a location pin, another subtle change that makes the main logo distinguishable but retains its elegance and sophistication.
The alternate logo is based on Mike’s actual handwriting, which adds an incredible personal touch that evokes the deeply authentic way he writes and creates custom experiences — like writing on a cocktail napkin — while still looking super elegant!
