I’m passionate about helping good people build good businesses.
Hi, I’m Caro.
I'm a brand and marketing strategist with a passion for helping good people build good businesses based on a foundation of excellence and efficiency.
After working with businesses of all sizes and across industries--Fortune 500 companies, national U.S. CPG brands, NGOs, small local businesses, micro businesses, and more-- I realized that I'm most passionate about using my skills to help businesses grow to create a positive impact on the world.
As a marketing strategist, designer and copywriter with over 16 years of experience, I now work with conscious small businesses and bootstrapping startups to establish their positioning, develop their brand strategy and to create efficient customer acquisition strategies and effective marketing assets deeply rooted in ethical, value-generating relationships.
I’m a TCK originally from Brazil, grew up and lived in many different countries throughout the Americas. I now live in Valencia, Spain, and offer my services to entrepreneurs around the world.
Despite many years of experience in marketing before launching my own business, entrepreneurship was a challenge.
I know first-hand how hard it can be to figure out what to focus on and when, especially when we’re bombarded non-stop by so-called experts claiming to have the only missing “key”.
The Lovegood Studio that you see before you comes after hard & uncomfortable work practicing, learning and improving a wide range of skills, difficult client experiences that resulted from lack of boundaries and confidence, and negotiating entrepreneurship with the very real challenges of everyday life.
After over 16 years in marketing, working with businesses ranging from startups to Fortune 500 companies, my unique set of skills and experience in brand and marketing strategy, design, copywriting, entrepreneurship, Design Thinking and more, have converged into one clear concept:
Business success and longevity comes from efficient, value-generating, iterative growth.
I’m in love with how Lovegood Studio has grown and evolved, and the journey that I continue to be on with it.
I’m here to help you grow good businesses too ♥︎
So, get your raincoat!
P.S. I can offer services in English, Spanish and Portuguese!
There’s a saying I learned that time I went on a 10 hour hike up Trolltunga, in Norway (never having hiked a day before in my life. Yeah).
They say: “there’s no such thing as bad weather, only bad clothing.”
Adorable, I know.
What does that have to do with business?
Listen, the truth is there’s no way to get rid of all the uncertainty, messiness and fear that comes with starting and running your own business.
That’s just the weather we’re going to get.
What we can do is embrace it, and grab a couple of things to prepare.
…By which I mean using a repeatable, flexible, scalable experimental holistic system for business development that actually turns uncertainty into an asset—not an anxiety—so you can naturally uncover your unique secret sauce and find the people who can’t get enough of it.
…but that metaphor was clear, right?
So c’mon. Get your raincoat and let’s go dance in the rain!
Well, that’s nice and all, but
what about “credentials” and all that jazz?
Ok, since you asked…
16+ Years in Marketing
As a principal and long-term member of a small & mighty team at a brilliant boutique marketing agency out of Boston—starting back when we were still throwing sheep on Facebook, lol—I’ve had the opportunity to learn from some of the very best in the industry and been deeply involved in every possible aspect of marketing strategy and production. Whether it was market research & customer interviews, persona creation, strategy development, pitch decks, and data analytics, or copywriting, graphic design, and creating hundreds (thousands?) of blog posts, social media posts and online & print ads—I’ve done it all!
While designing & running multi-channel campaigns and promotions and managing world-wide teams, I’ve worked with businesses across industries—from tech startups to local businesses to Fortune 500 companies & national US consumer brands—helping them increase market share, delight audiences and become more customer-centric.
Degrees & Trainings
I have a BA in both Sociology and International Relations from Tufts University, and I’m trained in Customer-Centricity, in the Strategyzer methodology, and in Human-Centered Design from Ideo & Acumen Academy, which was what sparked my obsession with Lean frameworks and customer-centric design thinking methodologies.
While specializing in branding, I taught myself by devouring countless books and courses on brand & marketing strategy, growth hacking, positioning, copywriting and graphic design, and by working with clients directly and honing my skills over the past 8+ years.
Lifelong learning FTW!
And now I get to apply all that experience to help your small business succeed!
Expansive Curiosity
Honestly, I think this is one of my most important qualities and should totally count as a credential.
I’m originally from Brazil and grew up in different countries throughout the Americas. Exploration — from travel to self, from interpersonal to societal — became big in my life.
I’m permanently in awe of existence itself and fascinated by everything (no doubt enhanced by that neurodivergence!). I’m a voracious and constant learner, always taking on multiple perspectives, going from big picture to granular and back again.
It makes life endlessly fascinating and brings a unique approach to my work.
