InstaFresh Meals
Marci is an entrepreneur, cookbook author and creator of the popular food blog TIDBITS-marci.com, specializing in fast, flavorful and nutritious family meals that can be created quickly with the Instant Pot.
After many years of growing together, Marci and her sister Cami, who created the Home & DIY side of TIDBITS, decided to spin off the food side into a separate blog.
InstaFresh Meals was born!
Food Blog
Industry
Service
Brand Sprint
Marci’s new brand was inspired by a modern farmhouse aesthetic that evoke family gatherings, and simple, delicious nutrition.
This brand aims to help people feel embraced and inspired to create fast & simple, yet amazingly tasty & nutritious food at home that brings families to the table to share together.
“I’m so in love with it! I showed my sister last night and she was floored by how well you captured it all. You seemed to know my brand as well as I did. I loved this process — you made it so easy!”
The primary logo uses a bold vintage caps typeface with subtle serifs that really conveys that modern farmhouse look. Meanwhile, the waviness of the the design makes it more casual and fun and adds some fresh energy. The alternate logos add flexibility by using a complementary vintage-inspired monoline script, to bring in more ease and flow.
I added some approachability and warmth with the fun icon. The leaves signify freshness and flavor, while their shape is slightly reminiscent of a heart, which helps bring in elements of family, wholesomeness and heartiness. The lines above the leaves are a subtle nod to the pressure of the pressure cooker, while also signifying delight and joy at the simplicity and tastiness of the food!
A great brand has great copy. During Marci’s Brand Sprint I created various brand sayings that align with her brand messaging that can be used throughout marketing materials, repeated in blog posts, interviews and more, to really help drive the brand message home.
The fonts and colors were carefully selected to enhance the new brand in a way that still works with all the scrumptious photography that already exists on Marci’s blog.
The color palette uses deep, warm blues and grays to convey a sense of comfort and homeyness while maintaining the calm confidence and sense of order that blues bring. Meanwhile the olive adds a grounded freshness and element of nourishment.
We’re using open and friendly sans serif fonts for the headings and body copy, to balance the more retro inspired fonts in the logos in a way that conveys simplicity, practicality and ease!