Have you noticed that entrepreneurship often feels like endlessly dashing back and forth between developing plans and strategies that we don’t follow and just throwing spaghetti against the wall to see what sticks?

All that running in place feels like we’re getting nowhere real fast. And it’s exhausting!

Friends, let me tell you from personal experience.

It’s not planning and thinking and learning until you find the one angle that feels like the one to bet on.

And it’s not about trying all the things until one finally leads to an explosion of clients.

The real hack is having a plan to improvise.

Having a system for applying what you learn from your improvisations and ideas, so that you’re not constantly wasting time and money.

One that helps you identify patterns and make decisions that will take your business in the direction that makes the most sense commercially and personally